| The ABC was launched in 1914 in response to advertiser
demand for independent verification of the claims made by the
advertising sales teams of newspapers and magazines. Audited circulation
became necessary because publishers needed independent verification of their
circulation to provide a basis for advertising rates. Advertisers as
well as advertising agencies need to be assured their print advertising
decisions are based upon credible, independently verified circulation data.
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The ABC provides exactly this type of audited circulation information to both the buyers and sellers of advertising space. The ABC is dedicated to being the world's pre-eminent self-regulatory auditing organization, responsible to advertisers, advertising agencies, and the media they use, for the independent verification and dissemination of their members' circulation, readership, and audience information. As the leading internet supplier of magazine subscriptions, TheNewMagazineCity is proud to be a member of, and fully supports the ABC's mission and by-laws.
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